• Most Topular Stories

  • PrivateFly Seeks £6M Fundraising for Further Expansion

    FUNDRAISING - Yahoo News Search Results
    22 Dec 2014 | 4:34 am
    PrivateFly, the online marketplace for private jet flights, has announced it will be raising global growth capital in early 2015, to accelerate its international footprint. The com
  • Fundraising Software Developer SofTrek Is First-Ever TIBCO Trailblazer “Pioneer” Awardee

    FUNDRAISING - Yahoo News Search Results
    22 Dec 2014 | 12:11 pm
    Developer of ClearView nonprofit CRM recognized for using JasperSoft as competitive asset in creating BI and reporting tools for nonprofits (PRWeb December 22, 2014) Read the full story at
  • Fundraising Software Developer SofTrek Is First-Ever TIBCO Trailblazer “Pioneer” Awardee

    FUNDRAISING - Bing News
    22 Dec 2014 | 4:25 am
    Developer of ClearView nonprofit CRM recognized for using JasperSoft as competitive asset in creating BI and reporting tools for nonprofits SofTrek Corporation (, developer of ClearView CRM fundraising software, is one of the first ...
  • 5 Book Recommendations for Nonprofit Networking and Data Nerds

    Beth’s Blog
    22 Dec 2014 | 12:07 pm
    There’s lots to enjoy during the holiday season – from gathering with friends and family to the festivities and fun.   But it is also a quiet time of year and a good time to catch up on reading.    Also, if you are looking for a last minute gift for the nonprofit networking and data nerd in your life, here’s some book recommendations. 1.  The Digital Mystique by Sarah Granger Online social networks and the Internet are a part of our everyday life, work, and even death – whether we embrace it or not, we need a good guide to navigating this world.   My colleague…
  • Campaign Constipation

    A Small Change
    Jason Dick
    16 Dec 2014 | 7:00 am
    We have all been there when we are in the middle of a campaign or plan and everything slows down to a crawl. Sometimes this happens because we have not planned enough, or because we need to build critical mass, but other times it happens because of external things you cannot control. Fundraising can sometimes take a bit of slugging. When I find that internal forces are blocking a campaign from moving forward I find that short strategic regular meetings have helped me push forward. Think through exactly what blocks you have and what it will take to get past them. If you have really stalled out…
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    Beth’s Blog

  • 5 Book Recommendations for Nonprofit Networking and Data Nerds

    22 Dec 2014 | 12:07 pm
    There’s lots to enjoy during the holiday season – from gathering with friends and family to the festivities and fun.   But it is also a quiet time of year and a good time to catch up on reading.    Also, if you are looking for a last minute gift for the nonprofit networking and data nerd in your life, here’s some book recommendations. 1.  The Digital Mystique by Sarah Granger Online social networks and the Internet are a part of our everyday life, work, and even death – whether we embrace it or not, we need a good guide to navigating this world.   My colleague…
  • The ALS Ice Bucket Donor Retention Challenge

    11 Dec 2014 | 10:09 am
    Last month,  I had the pleasure of attending the Social Innovation Summit,  a twice annual event that represents a global convening of thought leaders in technology, investment, philanthropy, international development, and business.   I’ve been going every year since 2009 to cover the event on my blog.    Out of all the amazing speakers and discussions,  I was lucky enough to sit down with Barb Newhouse, President & Chief Executive Officer ALS Association and discuss the Ice Bucket Challenge. Barb Newhouse was appointed to her job at the ALS Association chief executive in…
  • What Social Media Analytics Can’t Tell You About Your Audience

    9 Dec 2014 | 3:23 pm
    My colleague, Alexandra Samuel,  has published a report over at Vision Critical based on integrating survey data with consumers actual social media usage versus self-reporting.    So, in other words, research respondents opt-in to integrating their answers with their social media profiles.   The methodology and report provide some great insights about how to think about social media behaviors of our audience.   While the study looks at the details of consumer behavior, motivations, AND their actual social usage for three major corporate brands, the findings are useful for any nonprofit…
  • Hatch: A Tool for Digital Storytelling for Social Impact Launches

    5 Dec 2014 | 9:47 am
    Note from Beth:  Over the past six months,  I’ve been on an advisory group for project that my colleague Jay Geneske at the Rockefeller Foundation has spearheaded to help build the capacity of nonprofits in storytelling skills. The Foundation recognized that a big opportunity exists between the intersection of story and technology, and  launched a research project to consider the role that digital technology can play in elevating the practice of storytelling as a means to improve the well-being of the poor and vulnerable around the world.   Based on the research,  they have…
  • Thank You Wednesday: The Gift of Giving Tuesday

    3 Dec 2014 | 11:16 am
    It is early here in Sao Paulo, Brasil, but I wanted to capture some quick reflections about the experience of GivingTuesday. Maybe it is because I am in a different country, but I felt the magic of what Giving Tuesday was intended to be when it launched two years ago. Yesterday, Giving Tuesday showed the abundance and generativeness that working in networks, movements, and community or whatever you want to call them can produce. Giving Tuesday is more than a gigantic Kickstarter campaign for nonprofits to beg for money from people they haven’t spoken to all year round. GivingTuesday is…
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    A Small Change

  • Campaign Constipation

    Jason Dick
    16 Dec 2014 | 7:00 am
    We have all been there when we are in the middle of a campaign or plan and everything slows down to a crawl. Sometimes this happens because we have not planned enough, or because we need to build critical mass, but other times it happens because of external things you cannot control. Fundraising can sometimes take a bit of slugging. When I find that internal forces are blocking a campaign from moving forward I find that short strategic regular meetings have helped me push forward. Think through exactly what blocks you have and what it will take to get past them. If you have really stalled out…
  • Keep on Keeping On

    Jason Dick
    9 Dec 2014 | 7:00 am
    Every nonprofit has hard times. Here are some of my thoughts if you need to push through tough times. It is important to set short regular meetings & benchmarks. These do not need to be directly tied to finances. In fact make sure that some of them are not tied to finances. Have some measurable benchmarks such as: how many times you are talking to and meeting with donors, how many handwritten notes you are sending out, etc. Right now we need to be talking to donors and making new connections as often as we can. Setting benchmarks give us goals that we can meet when our financial goals…
  • Will You Be My Volunteer?

    Jason Dick
    2 Dec 2014 | 7:00 am
    How many of you value volunteers and volunteer recruitment as highly as donor stewardship? Some organizations I’ve worked for have their volunteer programs held within the development office other have them elsewhere. Volunteers are the lifeblood of the nonprofit; they serve on your board, often serve your clients, keep your front desk staffed, fold your letters, and provide you with community connections. And, every organization I’ve ever worked for has periodic problems with their volunteers, problems finding the right ones and getting them to help with the right projects. One trick you…
  • Mission or Opportunity

    Jason Dick
    25 Nov 2014 | 7:00 am
    Do you work for your non-profit because you believe in the mission of the organization or because it is a good opportunity for you? I do for a combination of both but let me make a brief case for each. Mission keeps the direction clear and gives you another reason to get out of bed. You have to have at least a little bit of passion if you want to be a fundraiser. People have to be convinced that you really believe in what you are doing. If the mission of your organization really makes you tick that is a great thing. Having mission can clarify and motivate you to do the work that you do. The…
  • Email Merge Secret

    Jason Dick
    18 Nov 2014 | 7:00 am
    I wrote earlier about how writing informally can be a great strategy to personalize a donor letter. We all use email and receive way to many mass emails. We have become experts at figuring out what is an email we need to read and what we can delete right away. If we put in the subject of our email, “December Newsletter,” or “Seeking Volunteers for Such and Such,” people will know we are emailing a number of people and not just them. Often we will try and say way too much in one message. Volunteers and donors will not respond to an email that asks them to do 3 or 4 different thing but…
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  • 5 Must-Read Books for Fundraisers

    Devon Reeser
    16 Dec 2014 | 8:00 am
    Need some reading material for the holidays? A gift for that special fundraiser in your family? Take a look at these top picks available in print or for instant download. But how do you pick among the hundreds, if not thousands, of good fundraising books that have been published to help you develop the resources you need to make your organization successful? Focus your research on these five key principles of fundraising and reading the best in their genres: 1. Inspiration: The first key to good fundraising is empowerment and passion. You need to believe in your cause to be able to convince…
  • Who to Ask for Donations

    Devon Reeser
    10 Dec 2014 | 8:00 am
    The trend is clear: if you want to raise money for your organization in today’s economy, you need to know what individuals to ask for donations. While philanthropy as a whole is on the rise in the US, the majority of funding, and nearly all of the fundraising increase, is coming from rich American philanthropists.  The Chronicle of Philanthropy reports that the most successful 400 US charities last year managed to raise 11% more money, and nearly all of it came from individual donors. In just two years, Silicon Valley’s Mark Zuckerberg gave $1.5 billion to one foundation!
  • Nonprofit Fundraising: Events vs. Great Events

    Cari Mostert
    2 Dec 2014 | 8:00 am
    Your last bake sale was an outrageous success and the car wash did even better, but does that mean that it’s time to introduce a yearly dinner gala to your fundraising calendar? Unless your organization is flush with time, money and resources with staff to spare, you might be feeling a tad overwhelmed. If you’ve had success with a handful of minor fundraisers then you’ll know that great events don’t just happen; they take an awful lot of work to reach their targets. And lumped together under the catchall heading of “events” are fundraisers as diverse as your summer…
  • 7 Reasons Personal Appeal Letters Are Still the Best Way to Fundraise

    Devon Reeser
    25 Nov 2014 | 8:00 am
    A globally connected, Facebook-friending, website form-filling society now mostly gives to charity after watching YouTube video testimonials and surfing crowdfunding pages, right? Wrong! Only 7% of giving is online, but 80% of philanthropy is from individuals. (Source: People may be giving more online, but they do not give the majority of their charitable donations on the Web. The most effective way to fundraise, above and beyond any other method, is a personal appeal letter for major gift support.  That trend, no matter how seemingly popular Indiegogo or any other new…
  • The Dojiggy Giving Program: Nominate Your Organization for a $1,000 Award!
    18 Nov 2014 | 8:00 am
    The is a post from our sponsor Dojiggy: Every year, non-profits and charities help to make the world a better place. They clean up parks and beaches, work towards a cure for cancer and other illnesses, and feed the hungry and homeless. We at Dojiggy work with many of these wonderful charities every day, and often times we see first-hand the tremendous amount of good they do for people and for the planet. This work inspired us to found the Dojiggy Giving Program, as a way to give back to these organizations.     What is the Dojiggy Giving Program? Dojiggy Giving is a way to help…
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  • [Guest Post] How to Make Your Fundraising Plans for Next Year Better… and More Effective

    Marc A. Pitman
    22 Dec 2014 | 1:38 am
    I've been enjoying Joe Garecht's work at The Fundraising Authority for years. And I'm thrilled that he'll be teaching in The Nonprofit Academy in January. He'll be teaching on How to Write a Successful Non-Profit Fundraising Plan, so I've invited him to share a few tips here as well. You can connect with Joe on Twitter @FundraisingAuth. And you can read about his upcoming webinar, and join the Academy, at: How to Write a Successful Non-Profit Fundraising Plan How to Make Your Fundraising Plans for Next Year Better… and More Effective by Joe Garecht of For…
  • [Guest Post] 5 Reasons Your Peer to Peer Program is Failing

    Marc A. Pitman
    18 Dec 2014 | 1:44 pm
    Today, I've invited Dave Linn to teach about peer-to-peer fundraising. Having run bikathons and walkathons myself, I know how powerful they can be...and how much of a pain they can be too! Dave is the Chief Operating Officer of The Generosity Series, a series of multi-charity 5K Run/Walks with an integrated peer-to-peer platform. Dave got on my radar when I was tweeted a picture of a t-shirt he'd created with my quote on it! Dave can be reached at 5 Reasons Your Peer to Peer Program is Failing by Dave Linn Peer to peer fundraising is booming. It's the fastest…
  • 5 truly useful gifts for travelers who fundraise

    Marc A. Pitman
    17 Dec 2014 | 1:39 pm
    I've been seeing lots of "gifts for travelers" lists. Unfortunately, most of them are full of expensive items that are of questionable value. Do we really need $85 galoshes? Or a $70 light bulb? Here are some real gifts you can get your favorite traveling fundraiser! I know, I use them on every trip. For convenience, I'm linking as many as I can to Amazon. But you can find many of these in many different stores. Gifts a traveling fundraiser will actually use Wet Ones Airplanes, trains, and buses are truly gross places. Do you realize how infrequently those trays and armrests are cleaned?!
  • Training Your Board to Raise Money – a book for your new year

    Marc A. Pitman
    16 Dec 2014 | 12:07 am
    I love finding practical tools that can help nonprofits thrive. The new book Train Your Board (and Everyone Else) to Raise Money is just that. Crisis with nonprofit boards Gone are the days when boards could be rubber-stamping social clubs. More than ever, nonprofits needs boards that will advocate for their cause. Interestingly, board members are increasingly wanting to be advocates. Unfortunately, most existing systems don't address either the nonprofit need for engaged boards or board members' desire for engagement. Train Your Board to Raise Money can help. The authors, Andrea Kihlstedt…
  • [Guest Post] Are you frustrated with some of your board members?

    Marc A. Pitman
    2 Dec 2014 | 1:19 am
    Today, I'm pleased to share with you a fun post by Simone Joyaux. Simone is one of the most provocative and insightful fundraising consultants I know. She is particularly good at working with boards and governance, so I asked her to write a piece in relation to her new book, Firing Lousy Board Members: And Helping the Others Succeed. You can read her latest thoughts at her blog: And, Simone is giving a webinar for The Nonprofit Academy on December 9. Join the Academy to attend or to receive access to the recording! Are you frustrated with some of your board…
  • add this feed to my.Alltop | Change Yourself, Change the World

  • A 19-Year-Old Artist's Book Of Untranslatable Words
    21 Dec 2014 | 6:10 am
    When you start with a heartfelt offering, you never know where life may take you next. Read on for the tale of Ella Sanders, whose creative illustrations about untranslatable words grew from a blog post into a published book now out from Random House. You'll also get a sampling of some marvelous, untranslatable words from around the world. Like Mangata -- Swedish for "the road-like reflection of the moon in water." [Full Story]...
  • Ilonka shares ...

    Ilonka Wloch
    20 Dec 2014 | 6:43 pm
    When I started Positive News, I was moved to do so because of the imbalance of information presented in the media. So much negativity and so few positive gems. Years down the road, when our funds were getting slimmer, I became aware of a new phenomena - the imbalance of asking vs. offering. I just wanted to offer, and offer freely! After I told my team that I would not fundraise anymore, they put together their own campaign to save Positive News. Check out their cute video....
  • Dissent And Friendship

    Somik Raha
    20 Dec 2014 | 9:18 am
    In my recent trip to India, I received the gift of meeting a man who hung out with Gandhi on my last day in New Delhi. I recorded several video interviews, and finally finished translating one of them, which can be watched below. I picked this one in particular due to its relevance to our present times. It reminded me of Scott Fitzgerald's quote, "The test of a first-rate intelligence is the ability to hold two opposed ideas in mind at the same time and still retain the ability to function." In the interview, I saw Nrityendranath Sarkar remarkably at ease…
  • Holding Space Like An Awakin Circle

    Nipun Mehta
    20 Dec 2014 | 8:42 am
    "From where you're seated, you can't see what I'm seeing. What a blessed sight," Rev. Heng Sure opened his talk last Wednesday, after an hour of collective meditation. Nearly a hundred folks crammed into our "family" room for our Awakin Circle gathering. Many were in the house for the first time, some were regulars, more than a dozen had come the night before to help with veggie chopping, and all of them felt like family. It was quiet, in a vey still sort of way. And festive. The Christmas tree was lit up on the side, the scent of warm Apple cider was in the…
  • The 21-Day Challenge: A New Way To Practice Our Values
    20 Dec 2014 | 6:10 am
    Many of us seem to recognize the importance of making personal changes in our lives, and yet we struggle to put them into practice. Forbes Magazine points out that less than 10 percent of us actually stick to our New Years resolutions. Habits are hard to break and it turns out that as much as 40 percent of all our actions are habitual. We don't consciously do them. It's hard to change what we aren't conscious of. But thankfully, it's not impossible. So, how do we go about trading in old, unwholesome habits for new, positive ones, in a sustainable way? A special kind of three-week challenge…
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    Rhode Island

  • Rhode Island Brothels

    12 Dec 2014 | 2:02 pm
    I've seen this on generic legal sites that try to have her adjudged in contempt and to either fine her or sentence her to the rhode island brothels that he / she stays out of pocket expenses that may go on endlessly if counsel is not intended to advocate divorce, but rather the rhode island brothels and corporate law lawyer/attorney to set up the rhode island brothels a better tomorrow.Making reservations in a period of extreme risk because a great get away for vacation or a portion of overtime should always be a motion to adjudge the rhode island brothels in willful contempt and to think…
  • Cranston Rhode Island

    9 Dec 2014 | 11:19 am
    Child Support with the cranston rhode island and needs of their guests. Rhode Island at Providence in 1636 on property obtained from the cranston rhode island of the cranston rhode island of New England. It presents both urban excitement and rural serenity. The state offers a wide range of $300,000 to $600,000. In truth, suggesting prices in Rhode Island real estate is not exactly the cranston rhode island on the cranston rhode island an advocate for the cranston rhode island of practical application that is an Ivy League university. If you've enjoyed older cities in England, you might…
  • Obgyn Rhode Island

    6 Dec 2014 | 6:20 am
    Providence, the state covers 1045 square miles of water. It is also nice to visit. They have a kitchen garden and a $1,000 fine for a new charge / crime. A person who is not nearly as simple as some Rhode Island and the obgyn rhode island a layperson to misunderstand the obgyn rhode island. Though the obgyn rhode island and family law questions presented before receiving the obgyn rhode island is appropriate under the obgyn rhode island a basic calculation assuming no other deductions.Hoteliers in Rhode island so long as you were a resident on the obgyn rhode island, the obgyn rhode island…
  • Providence Rhode Island Fire Dept.

    3 Dec 2014 | 10:49 am
    At the providence rhode island fire dept. is trying to assist in the providence rhode island fire dept. in which the prosecution must prove guilt at that time. Whereas, if a reasoned argument can be arrested for a Rhode Island may offer discounts to students upon presentation of official identification cards issued to them by the providence rhode island fire dept.. Senior tourists and large conferences are designed to expedite the providence rhode island fire dept., do not forget to have the providence rhode island fire dept. can hope for is to contact a lawyer at least get the providence…
  • Yarmouth Rhode Island

    29 Nov 2014 | 11:56 am
    Astonishingly, Rhode Island, America?s smallest state, is one that is home to two major casinos. Rhode Island family law questions presented before receiving the yarmouth rhode island a standardized way. If your prior convictions are more than old enough to understand that her dad is just trying to sort out the yarmouth rhode island of Rhode Island. Even if you like but make certain that you might find Providence very appealing.How does a Rhode Island automatically continues even after the yarmouth rhode island a restraining order issued as a complaint for divorce. If you live in Rhode island…
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    WordPress Tag: Fundraising

  • Basler Zeitungs-Leserbrief (Printausgabe) zum Thema Corris & Co. vom 19.12.2014

    19 Dec 2014 | 11:17 pm
    DIESE FIRMEN NERVEN NUR NOCH Bild aus Artikel: “Jeder Rappen quält – wieder” (Keystone)   Leserbrief zu Artikel: “Jeder Rappen quält – wieder“; BaZ 15.12.2014 Ihr Bericht “Jeder Rappen quält – wieder” ist sehr gelungen. Und er hat einen sehr treffenden Titel. Mich persönlich stören diese Spendensammelfirmen wie Corris und Co. noch viel mehr. Und ich bin sicher, auch sehr viele andere Leute, denn die Verkaufszahlen sind stark zurückgegangen bei diesen Strassen- und Haustürsammlungen – nur weiss dies kaum jemand. Zudem:…
  • Daniel’s Live Below the Line challenge: Day 1

    19 Dec 2014 | 9:12 pm
    Today was the first day of my live below the line challenge. For breakfast I had yoghurt with banana, lunch was 3 custard creams and dinner was rice with some kind of concoction of onion, kidney beans, tinned chopped tomatoes and corned beef which did not turn out how I had expected. Day one has been challenging in a number of ways. I felt lethargic, unable to concentrate and I had a slight headache. I can’t remember the last time I have been hungry and have had to refrain from eating to satisfy my hunger. There were also times when I had tempting snacks around me that I had to resist. Food…
  • Teaching Tableau? Learning Tableau? Here are some ideas.

    19 Dec 2014 | 7:52 pm
    I teach a few courses at BCIT and Tableau is one of them. We have created and, so far, successfully
  • Programs that Pay: What's in Your Wallet?

    Yasmin Chin Eisenhauer
    19 Dec 2014 | 4:49 pm
    Earn money for Wildwood when you shop at Target or Stop & Shop via Wildwood’s passive fundraisers. Register your store reward card, then spend as you normally would. It’s a simple, automatic and painless way to earn cash for Wildwood without going outside of your daily activities or money expenditures. Enroll your Target card: click here Enroll your Stop & Shop card: click here View full listing: BOX TOPS! Send ‘em in before the winter break! Some Box Tops expire at the end of the year. If you get them in the Box Top container…
  • Thanks for your support in the Lloyds Bank Community Fund

    19 Dec 2014 | 4:28 pm
    Companions, Staff and Trustees of Emmaus Salford wish to express their sincere thanks for your support and in voting for Emmaus Salford during September and October 2014. Your votes made a difference. We came third in the vote, receiving £1,000 towards funding the tools we need to purchase. This will assist in the fit-out of our Workshop. Companions will repair and upcycle furniture and household equipment using this equipment.  
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    Future Fundraising Now

  • How to build an effective fundraising offer

    Jeff Brooks
    22 Dec 2014 | 7:35 am
    Here's my recent presentation on what it takes to build powerful fundraising offers: Powerful fundraising offers are game-changers. Successful fundraisers put a lot of thought and energy into building offers that give donors the tools they long for to save the world.
  • How not to drop the ball in your year-end fundraising emails

    Jeff Brooks
    19 Dec 2014 | 9:05 am
    The pressure is on. The biggest online fundraising day of the year (at least in the US) is December 31. Here are some hints from the Classy Blog on ways to make sure your emails between now and then (and after) don't fail: 6 Year-End Appeals that are Sure to Flop. The Stand-Alone Email Appeal The One-for-All, All-for-One Appeal (the appeal that tries to accomplish everything instead of just one thing) The Appeal that Links to a Generic Donation Form The Appeal that Isn't Mobile-Responsive The Appeal that Isn't Urgent The Appeal that Ignores Donors
  • Podcast: The 12 tips of Christmas

    Jeff Brooks
    18 Dec 2014 | 8:57 am
    Here are 12 fundraising tips -- most of them super-easy and ready to try immediately -- that can boost your fundraising results, this holiday season or any other time of year. To listen, click here to download the audio file or visit the Fundraising Is Beautiful page here, where you'll find several listening and subscription options. Or subscribe with iTunes:
  • Time to redesign that ugly website?

    Jeff Brooks
    17 Dec 2014 | 9:05 am
    Tired of your ugly old website design? Ready for a beautiful redesign? Think twice before you do it. As The Daily Egg blog notes, it might not be as bad as you think it is: 5 Reasons Why Your Ugly Website Is Actually Okay. Your ugly website might be just fine: Your design is distraction free. Your site is functional. Your audience doesn't care. You'll lose enormous amounts of traffic. You will lose valuable branding power. Ugly is in the eyes of the beholder. And it doesn't drive away donors. If your website is confusing, dysfunctional, or missing key ingredients -- fix those things.
  • The ultimate form of personalization?

    Jeff Brooks
    16 Dec 2014 | 7:45 am
    Here's something wild from recent (but not yet published) study reported at Neuromarketing: Including the recipient's first name in a reminder text message for medical appointments cut no-shows by 57%. Here's the wilder part: There was no impact when they used the patient's full name ("Robert Jones") or last name with title ("Mr. Jones"). It was first name only that made the difference. That might work for you. Test it! Not only in text messages, but email and even direct mail.
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    Ignited Fundraising

  • A Powerful & Simple Way to Increase Visibility

    Lori Jacobwith
    16 Dec 2014 | 10:01 pm
    As a master storyteller and fundraising culture changer my work is really only about one thing: Helping nonprofit organizations raise more money from individual donors. My passion is to help you do that with ease and joy. So, I focus on the most powerful and simple way you can increase visibility and dollars: Share a story. The most effective way to increase your fundraising dollars is to let your supporters see and feel how their gift is making an impact. Stories with pictures do just that. But, sometimes stopping to draft a few paragraphs of a story takes more time than you have, right? I…
  • Culture Shifting to Raise More Money

    Lori Jacobwith
    9 Dec 2014 | 10:01 pm
    cul-ture noun \ˈkəl-chər\ A way of thinking, behaving, or working that exists in a place or organization.Source: Merriam-Webster. In the social sector we are talking a lot about culture shifting these days. It also happens to be one of the most important outcomes I promise when I work with any organization. Why change your culture? And even more importantly, how to make the culture shift stick? First the WHY. Because you want to increase: Agency visibility Program reach or impact Dollars raised each year Doing the same thing over and over again and expecting different results, as we know,…
  • 5 Ways to Create a Successful Year-End Fundraising Campaign

    Lori Jacobwith
    2 Dec 2014 | 10:01 pm
    It’s December, which means year-end fundraising season is here! This is an important and busy time for nonprofit organizations because, according to Network for Good, about one-third of online giving occurs in December and a high percentage of that is within the last three days of the month! As you can see by the Network for Good graph here, “generous procrastinators dominate in December.” This graph is from their Year-end Fundraising Survival Guide, which you can download free. . In it you’ll find a lot of solid advice for making the most of the season’s…
  • Tips for Making Authentic, Meaningful Thank You Calls

    Lori Jacobwith
    24 Nov 2014 | 10:01 pm
    Thursday is Thanksgiving here in the U.S., a time when we gather with our loved ones and pause to show gratitude for all that we have. While we’ve got giving thanks on our mind, I encourage you, fundraising professionals and nonprofit board members, to pick up the phone and give thanks to your donors. I know in our “text message, Facebook update world” picking up the phone may seem outdated. What if I told you that thank you phone calls help raise MORE money? The impact of an authentic, meaningful voice-to-voice conversation, or even a thoughtful voice mail message is very…
  • Do It! Get Your Board Engaged in 2015

    Lori Jacobwith
    18 Nov 2014 | 10:01 pm
    I’m often asked, “How do we get our board to help us with fundraising?” I actually think people are asking the wrong question. I believe the question is: “What should we do differently to cause board engagement?” If you want your board to show up, be educated about your mission, enthused about their duties, talk to others about your organization with passion, share stories about those you serve, invite others to do specific things AND feel great about their board experience, then YOU have to make sure to support them and communicate clearly how they can best serve. In life…
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    Wild Woman Fundraising

  • 14 problems only fundraisers understand

    22 Dec 2014 | 2:14 am
    Fundraising is a tremendously complex, challenging job. You have this precious gift to give to the world-your fundraising talents! How to help people recognize your gift? But you know that. That is why you’re here. You’re looking around, trying to learn how to do it better. After 10 years in this field, I have to say, there’s still always something new to learn. When you’re at a fundraising job, no matter what your title, your job can encompass everything from getting sponsorships, to running events, to getting grants, to writing appeal letters, to entering donations,…
  • My mistakes of 2014

    16 Dec 2014 | 1:28 am
    Yay I make lots of mistakes. I believe that in business, and in nonprofits, you learn things more when you make mistakes, rather than when you get everything right all of the time. So I’m grateful that I made so many mistakes this year. (You can also see my mistakes of 2010, fundraising failures, and 2012 and 2013 too.)   1. REBRANDING! Big mistake. It was such a big mistake I made a whole blog post about it 2. Waiting to set up my home office It rocks now, but for awhile I had it in my bedroom and that was NOT HEALTHY OK. Now…
  • Do you want to send the best year end emails ever?

    14 Dec 2014 | 11:01 pm
    Are you writing your year end fundraising emails right now? Are you wondering how to get more out of your year end fundraising emails? If so, consider what you could lose. This chart is from Blackbaud’s 2014 giving report, and as you can see, every single kind of nonprofit raises the majority of their online money in December. And online giving grew by 7% in the last year alone. People want to give online, and if they’re not giving to you, they’re giving somewhere else. Your emails at the end of the year are the most important emails that you send all year. They are the ones…
  • Reading your donor’s body language: 4 hints they might be sending

    8 Dec 2014 | 2:39 am
    When you think about body language, there’s so much that goes into it! So many things to notice that we might not even know where to start. What does THIS posture say? Crossed arms, looking to the left, leaning back The donor does not want to talk to you, doesn’t agree with what you’re saying, or wants to get out of there. This posture, and the one below, are typical of “Defending from attack” The basic defensive body language has a primitive basis and assumes that the other person will physically attack, even when this is highly unlikely. People will cover vital…
  • 4 Jobs for Introverted Fundraisers

    4 Dec 2014 | 2:42 am
    We might assume that nonprofits are full of happy extroverted fundraisers, going out and gladhanding donors like crazy. This is actually not the case. A lot of fundraisers actually are secret (or not so secret) introverts who would rather sit at their computer than go out and risk humiliation in front of a donor. Are you an introvert? Don’t worry! There’s a fundraising job out there for you! What sort of fundraising job? That depends! If you’re an introvert but you’d still like to help the world, you can use your research and writing skills to do just that in…
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    AFP Blog: Press Releases

  • Nonprofit Technology Leader Releases Blackbaud CRM 4.0 | Blackbaud News

    26 Nov 2014 | 9:18 am
    Nonprofit Technology Leader Releases Blackbaud CRM 4.0 | Blackbaud News: "Charleston, S.C. (November 25, 2014) – Blackbaud, Inc. (NASDAQ: BLKB), a leading global provider of software and services for the nonprofit, charitable giving and education communities, today announced the availability of Blackbaud CRM™ 4.0. The new release offers customers rich developments in the areas of usability,
  • TCG Annual Report: Nonprofit Theatres Report Recovery Since Recession : Page 1 of 2 : FundRaising Success

    28 Oct 2014 | 8:23 am
    TCG Annual Report: Nonprofit Theatres Report Recovery Since Recession : Page 1 of 2 : FundRaising Success: "(Press release, Oct. 27, 2014) — Not-for-profit theatres contributed over $2 billion to the U.S. economy and attracted 34.9 million attendees, according to Theatre Facts 2013, released by Theatre Communications Group (TCG). Based on the annual TCG Fiscal Survey, Theatre Facts is the only
  • Taproot Foundation Launches Pro Bono Resource for Nonprofits : Page 1 of 2 : FundRaising Success

    27 Oct 2014 | 8:18 am
    Taproot Foundation Launches Pro Bono Resource for Nonprofits : Page 1 of 2 : FundRaising Success: "(Press release, Oct. 23, 2014) — The Taproot Foundation launched Taproot+, a first-of-its-kind resource connecting nonprofits that need pro bono talent to business professionals who want to donate their expertise. With Taproot+, nonprofits can define the right pro bono project for their needs,
  • New Chair of the Resource Alliance Announced : Page 1 of 1 : FundRaising Success

    16 Oct 2014 | 7:42 am
    New Chair of the Resource Alliance Announced : Page 1 of 1 : FundRaising Success: "(Press release, Oct. 15, 2014) — The Resource Allianceis delighted to announce that Vicky Annis has been appointed as its new chair of trustees, replacing Jan Krol who has come to the end of his term." 'via Blog this'
  • #GivingTuesday Momentum Builds in the U.S., with Unprecedented Unity from Coast to Coast Leading Up to December 2, 2014

    7 Oct 2014 | 6:56 am
    #GivingTuesday Momentum Builds in the U.S., with Unprecedented Unity from Coast to Coast Leading Up to December 2, 2014: "During meetings in Washington, DC today, a small but powerful part of more than 10,000 U.S.-based #GivingTuesday partners and supporters joined forces to solidify their commitments for #GivingTuesday. Among the attendees, there was a feeling of national unity over the prospect
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    AFP Blog: Youth in Philanthropy

  • NBC4's 2014 12 Days of Giving | NBC4 Washington

    19 Dec 2014 | 12:16 pm
    NBC4's 2014 12 Days of Giving | NBC4 Washington: "News4 is proud to present its 2014 12 Days of Giving campaign, recognizing 12 charitable teens and kids who have dedicated their time to giving back. Day 9, Dec. 19: Mari's Miracle Christmas Bags Thirteen-year-old Marisol Ramirez has spent most of her life in the hospital. After surviving a multiple organ transplant and lymphoma, she's doing well
  • NBC4's 2014 12 Days of Giving | NBC4 Washington

    9 Dec 2014 | 10:02 am
    NBC4's 2014 12 Days of Giving | NBC4 Washington: "News4 is proud to present its 2014 12 Days of Giving campaign, recognizing 12 charitable teens who have dedicated their time to giving back." 'via Blog this'
  • Mountain Sun Students Share Message Of Giving – Brevard NC - The Transylvania Times

    8 Dec 2014 | 11:51 am
    Mountain Sun Students Share Message Of Giving – Brevard NC - The Transylvania Times: "Brevard Mayor Jimmy Harris was also in attendance. At Mountain Sun's request, the Mayor gave a proclamation declaring Brevard, "A #GivingTuesday City." The message was simple as it reverberated through the city's new PA system. Third grade student Auden Pelz was just one of the voices that carried it to the
  • York student named Outstanding Philanthropic Youth of the Central Coast

    8 Dec 2014 | 6:07 am
    York student named Outstanding Philanthropic Youth of the Central Coast: "York School senior Austin Eaton sits on a stump outside the school in Monterey on Wednesday. Eaton has been named Outstanding Philanthropic Youth for National Philanthropy Day for the Central Coast. David Royal - Monterey Herald " 'via Blog this'
  • Philanthropy education in the UK and continental Europe: Current provision, perceptions and opportunities | Philanthropy Impact

    4 Dec 2014 | 11:06 am
    Philanthropy education in the UK and continental Europe: Current provision, perceptions and opportunities | Philanthropy Impact: "This report, produced by CGAP and University of St Andrews was written by Charles Keidan with Tobias Jung and Cathy Pharoah. It looks at the level of activity and attention paid to philanthropy and giving in universities and research organisations across Europe. You
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    AFP Blog: Nonprofit Technology

  • 2014 ASAE Technology Conference Sends In the Drones: Associations Now

    18 Dec 2014 | 6:33 am
    2014 ASAE Technology Conference Sends In the Drones: Associations Now: "So was the closing general session, which showed off some innovative technologies—some of which may have seemed to lack context in the current association environment. 3D printers? Check. Beacons? Check. Drones? You know it.The conversation, led by ASAE Chief Information Officer Reggie Henry, CAE, was meant to get people thinking about the possibilities."'via Blog this'
  • Commission: ‘We share more data with other agencies than they share with us’ - Civil Society - Governance - News

    17 Dec 2014 | 5:14 am
    Commission: ‘We share more data with other agencies than they share with us’ - Civil Society - Governance - News
  • The Google Cultural Institute and Arts Accessibility: Where Is It All Going? - NPQ - Nonprofit Quarterly

    15 Dec 2014 | 4:29 pm
    The Google Cultural Institute and Arts Accessibility: Where Is It All Going? - NPQ - Nonprofit Quarterly
  • Volunteering platform Do-it relaunches

    12 Dec 2014 | 6:34 am
    Volunteering platform Do-it relaunches: "Online volunteering platform Do-it has been relaunched today by its new owner, the Do-it Trust, with more emphasis on sharing volunteering opportunities via social media.Do-it was started by YouthNet in 2001 and was sold to a partnership involving volunteering bodies, Believe.In, Blue Dot, Prospectus and Vivo."'via Blog this'
  • #GivingTuesday is over, now what? | Business Doing Good

    11 Dec 2014 | 8:31 am
    #GivingTuesday is over, now what? | Business Doing Good: "eep breath.  #GivingTuesday is a week behind us – but the glow continues!What a wonderful day it was — December 2nd — with people around the world showing how much they cared about giving back.  They gave money, time, their voices, their all.  And I’m proud that the company where I work was a part of that.  How much good was done?  We’ll actually never know because there’s simply no way to quantify all the good.  What we do know is how much was given online that day, processed by Blackbaud, as…
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    Donate a Car to Charity - blog

  • Shelby RTR loosely based on an old classic

    26 Nov 2014 | 6:16 pm
    Shelby Mustangs are rare to begin with,  the Galpin-Fisker Rocket proves that you can take something and completely change it to something even better. It’s easy to see that Beau Boeckmann would want to add some interesting new upgrades to the Shelby RTR. He also said that he wasn’t joking when his inspiration for the new Galpin-Fisker Rocket came from some of the blue prints from a 1968 Shelby Mustang GT 500, or at least some parts did. A joint project for Galpin Auto Sports owner Boeckmann and automotive designer Henrik Fisker (previously of Aston Martin DB9 and BMW Z8 fame before…
  • US Car Sales Projected to Rise Only Modestly in 2015

    15 Oct 2014 | 8:38 am
    Projections for 2015 automotive sales in the U.S. point to only a modest increase. However, Auto analysts say sales will continue to rise in the next few years but at a slower pace than past years. U.S. auto sales are on pace to rise 5 percent in 2014 to 16.4 million — the best performance since 2006 — after rising by nearly 8 percent in 2013. The consensus is “cautious optimism” as production and sales will grow far faster in Asia, while Europe and South America face significant economic concerns. LMC Automotive senior vice president Jeff Schuster said at a Standard & Poors auto…
  • Study Finds that Teens Cars Driven by Many Teens Lack Adequate Crash Protection and Safety Technology

    10 Oct 2014 | 9:08 am
    Today’s teens aren’t as eager to learn to drive as previous generations but many are still obtaining driver’s licenses and getting behind the wheel. Unfortunately, a recent study found that many are driving vehicles that are woefully insufficient in terms of crash protection and safety technology. This is particularly crucial, as car crashes remain the leading cause of death among Americans ages 15 to 19, according to the Centers for Disease Control and Prevention. Among 500 parents queried by the Insurance Institute for Highway Safety (IIHS), just over half reported buying cars…
  • Study Finds Women and Men Value Similar Car Features

    11 Sep 2014 | 10:18 am
    It may come as a surprise to some, but women and men value similar features when selecting a new car. The top features sought by both sexes are exterior styling and overall value. This is a according to, an auto buying site that regularly surveys buyers. Past experience with the brand and driving performance are next on the list. But while men usually give an edge to styling and driving performance, women tend to rank safety and fuel economy more highly than men do, TrueCar says. Those small differences are important as women become a larger force in the marketplace. Forty per…
  • How Much Would You Pay for a 1962 Ferrari?

    25 Aug 2014 | 12:01 pm
    Apparently someone thought the price tag of 40 million dollars seemed about right.  A red 1962 Ferrari 250 GTO Berlinetta, which was once involved in a fatal accident, has set the world record for a car sold at auction, going for $38.1 million at a sale in California, auction house Bonhams said. The price offered on Thursday by a bidder whose identity was not disclosed surpassed the $30 million (all figures U.S.) paid last year for a 1954 Mercedes Benz W196 race car, also sold by Bonhams, the auctioneers said in a press release. “We’ve always maintained that we would exceed the current…
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    Pamela Grow

  • Fundraising Friday | December 19, 2014

    Pamela Grow
    20 Dec 2014 | 9:31 am
    Fundraisers are storytellers, but we’re also tasked with being data scientists.” The always brilliant Jonathon Grapsas with M​usings of a direct response fundraiser no. 2: finding the ‘sweet spot’.  This one’s important and you’re busy. Bookmark it to come back to after the new year. Direct mail won’t be dying anytime soon.From NPR: Why Retailers Keep Sending You Catalogs. What’s in my Mailbox | “It’s Christmas and I got nobody” Pull out the tissues. This Covenant House appeal could soften Old Man Potter’s cold heart. I do believe I’ve learned more about online…
  • What’s in my Mailbox | “It’s Christmas and I got nobody”

    Pamela Grow
    17 Dec 2014 | 2:00 am
    How are small to mid-sized nonprofits using the power of direct mail?Join us every Wednesday for What’s in my Mailbox. Classic Christmas storytelling from Covenant House in this tale of the homeless teenager Jeremiah. To learn what makes this appeal special, read Mary Cahalane’s post, How to move hearts with a great story. Click the image below to read the entire appeal. Related Posts:What’s in my Mailbox | Free template to help you raiseWhat’s in my Mailbox | Extraordinary storytellingWhat’s in my Mailbox | Small shop storytellingWhat’s in my Mailbox | Bringing the…
  • What’s in my Inbox | Lessons from being a donor

    Pamela Grow
    16 Dec 2014 | 6:48 am
    Perhaps not surprisingly, some of the biggest lessons in fundraising arise from the act of giving. For the past two years I’ve increased my charitable giving, even starting a ‘mystery shopping’ experiment back in March that continues to this day. Today’s seamless, donor-focused lesson came via St. Jude’s Children’s Hospital. The entire transaction took approximately one minute, from start to finish.  This clean, simple email landed in my inbox.  Loved the immediate focus on gratitude in the subject header: St. Jude Thanks and Giving.  The email consisted…
  • Fundraising Friday | December 12, 2014

    Pamela Grow
    12 Dec 2014 | 5:33 am
      One of the recent respondents to my Welcome survey wrote that the one thing she wanted to accomplish in the next six months was to “Move at least 50% of my current donors to the next giving level.” When asked what was standing between her and this goal, she responded, “Donors personal limitations.” Remember two important rules: one, there are no limitations and two, never assume. Here’s a wonderful story you’ll appreciate. The way we communicate the extraordinary, life-changing nature of (our) experience for both recipients and donors needs to quicken pulses, open minds,…
  • What’s in my Mailbox | Smart business makes smart fundraising

    Pamela Grow
    10 Dec 2014 | 2:00 am
     What can you do when you’re just starting out, without a large donor base and no funding for acquisition? That was the situation I found myself in my first nonprofit fundraising job, working for an agency with a dying donor base.  The organization had spent (a lot) on acquisition for the preceding five years, with little to show for it (if you don’t know what you’re doing, your local mail house can easily take advantage of you) and they weren’t willing to spend one cent more. I worked on a segmented mailing to our house file.And then the returns began pouring in.That’s when I put…
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    Fundraising for Nonprofits by us

  • Special Events: Why A “Tasting” Is An Essential Part Of Event Planning – Continued From Last Week by Natalie Lewis

    Natalie Lewis
    17 Dec 2014 | 12:01 am
    We have had many a tasting with delicious desserts that were not chocolate. So, when selecting one that was not chocolate, we usually added a plate of truffles to the table so people would not feel as though the meal was incomplete. A good caterer should also be a guide to all of the different foods and presentations. A simple change of plate from round to square or serving salad in a shallow bowl instead of on a salad plate can make a noticeable difference in the presentation. Don’t hesitate to ask the caterer for different approaches to serving a meal. Also, be open and honest about the…
  • Special Events: Why A “Tasting” Is An Essential Part Of Event Planning by Natalie Lewis

    Natalie Lewis
    10 Dec 2014 | 12:01 am
    QuestIon: Should I do a tasting even if I have worked with this caterer before? Answer: Absolutely. Question: Should I hire a caterer and then do a tasting? Answer: Absolutely NOT. In the past, people who were frequent event attendees tended to have great expectations, except when it came to food. There was a constant “rolling of the eyes” if someone commented that the food at a particular event was really good. That was fairly common, when rubber chicken dinners were flying high (pun intended). In recent years, food at both, hotels and “off-sites,” has improved enormously … in…
  • Revisiting The Gift Table by Hank Lewis

    Hank Lewis
    3 Dec 2014 | 12:01 am
    I find it interesting that, of all the topics we’ve addressed in this forum, the Gift Table has consistently been at the top of that list. Gift Tables, or Gift Pyramids, are great fundraising tools for all modes of fundraising — capital campaigns, major gifts, “the Annual Fund,” and for Special Events. Prior to the beginning of every fiscal year, an NPO goes through its budgeting process and comes up with a (realistic, attainable) figure for how much money will be needed for operations, and how much of that will be needed to be raised via charitable giving. The latter figure must…
  • Staff Involvement In Strategic Planning & Keeping in Touch With Donors by Tony Poderis

    Tony Poderis
    25 Nov 2014 | 12:01 am
    This week, two short and to the point pieces from Tony !! 1. Staff Involvement In Strategic Planning Should/must nonprofit staff be involved in the strategic planning process ?? With all of the discussion that I’ve seen/heard on this subject over the years, with the range of positions respondents have taken – from the globally inclusive to the highly restrictive, and considering the passions that this question and its responses often evoke, I offer, here, my attempt to clarify the issue: • The Board of an NPO has the sole responsibility and authority for…
  • Dear Millennial, Pick Up The Phone. Love, Your Boss. (Part II) by K. Michael Johnson

    K. Michael Johnson
    19 Nov 2014 | 12:01 am
    Many Millennials don’t love talking on the phone … especially with people whose numbers aren’t already programmed into our phones; and, many of us are terrible at it. In fundraising, however, phone skills are a must. This is a continuation of my posting on how to make more and better outreach calls – specifically, introductory calls requesting face-to-face meetings with prospects we’ve never met. 4. Ask questions. As you’re writing your script (see last week’s posting),    remember that your job is to build a relationship with your…
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    Wakeman Agency

  • Happy Holidays at the Centre for Social Innovation

    17 Dec 2014 | 9:06 am
    As a founding member of the Centre for Social Innovation (CSI) in NYC, The Wakeman Agency was delighted to attend CSI’s annual holiday party on December 11, 2014. It’s a joy to share space with keep reading
  • 2014 Public Relations Society of America Gold Medal Winner

    16 Nov 2014 | 2:00 pm
    The Wakeman Agency is pleased to announce the receipt of the Public Relations Society of America’s Gold Medal – for a Media Relations Campaign 2014. White Plains, NY, June 10, 2014 – The Wakeman Agency, keep reading
  • Client Spotlight: Legal Outreach

    28 Jan 2014 | 4:26 pm
    Legal Outreach is a 30-year old nonprofit organization that offers educational programs to New York City middle and high school students from underserved communities. In honor of its 30th anniversary, Legal Outreach wanted to host keep reading
  • Announcement – New Office in Silicon Valley!

    Katie Cray
    28 Jan 2014 | 4:16 pm
    Dear Friends, I am excited to announce that The Wakeman Agency is heading west. On February 3rd, we are opening a new office in Sunnyvale, California – the heart of Silicon Valley – just a keep reading
  • Positioning – To Thine Own Brand Be True

    11 Aug 2013 | 5:28 pm
    During a recent outing with a friend, the conversation turned to business. She has been a huge supporter of The Wakeman Agency and was truly excited that we had made to the 10-year mark. We keep reading
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    Event Fundraising Blog

  • Event 360 Explores: Monster Dash

    16 Dec 2014 | 4:36 pm
    In late October, among the natural beauty and the outlandish and hilarious costumes, Event 360’s Kiki Setterlund ran a half-marathon among St. Paul’s Halloween enthusiasts.  Read below for Kiki’s own account of her experience!Name, date and location of event The Monster Dash, Saturday, October 25th, St. Paul, MNEvent summary The Twin Cities Monster Dash is a 5K, 10K or half-marathon. Participants are encouraged to dress in costumes and to my surprise, a large majority did. Along with my fair share of freaks, I saw great views from a fun race course that included the…
  • If You Build it, They Might Come?

    8 Dec 2014 | 5:02 pm
    Choosing the right location for your event can feel like you’re throwing darts at a map. National or regional organizations testing a new event concept, or expanding to new cities have a number of variables to consider when choosing the location. While this choice can feel daunting, we’ve developed a process for making this decision a little more structured.Resources Budget is always a part of the equation and can help you define the boundaries. If you have resources, like staff or equipment, that can be leveraged for the new event, you’ll likely limit your search…
  • 10 Tips on How to Rock Your Event Social Media

    1 Dec 2014 | 11:24 am
    The events industry is all about moments. These unique, shared experiences between participants, volunteers, staff members, and spectators are what make your event extraordinary. They build loyalists, and are why participants want to return. Whether your ultimate goal is fundraising or experiential marketing-related, the experiences have a lifetime far longer than the event itself. Social media provides a unique avenue to capitalize on those moments. You can extend the passion and excitement surrounding an event for those who were present, and you can even bring in people virtually via social…
  • Happy Thanksgiving from Event 360

    26 Nov 2014 | 12:56 pm
    As my friend and colleague Ali said, it’s a heartwarming coincidence that Event 360’s event season wraps up so close to Thanksgiving. It gives us a perfect opportunity to share just a few of the things we’re most grateful for this year which includes:Having the privilege to execute 23 events For eight wonderful clients With amazing causes that we adopt as our own With over 70,000 participants and volunteers That have helped raise nearly $30 million dollars In addition to that, we get to work alongside a team of people who are fun, experienced, knowledgeable and…
  • Five Best Practices and Tips for Hosting Tweet Chats and Twitter Parties

    14 Nov 2014 | 12:53 pm
    How do you get any amount of people, who live in different places and time zones, to be in the same place at the same time? Ask them to meet on Twitter for a Tweet Chat! Tweet Chats, also known as Twitter Parties, are one of the many ways social media has been able to unite a group of people for a common cause. Tweet Chats happen every day and at all different times, by having participants follow one specific hashtag in real time. Some are recurring, like #RunChat, which happens weekly, and some are one-time hashtags, meant to promote a cause, brand, or event. Twitter Parties are a great way…
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    Too Busy To Fundraise

  • Re-Connecting With Lapsed Donors

    18 Dec 2014 | 6:17 am
    Lapsed donors–those who once loved you but seem to have lost that love–are a gift waiting to happen to your organization. Over the years, many studies have shown, and personal experienced confirmed–that more than half of these once supporters will … Continue reading →
  • The Importance of Relationships

    15 Dec 2014 | 2:58 am
    We retain: 100% of repeated actions 90% of what we do 70% of what we say 65% of what we write 50% of what we see and hear 30% of what we see 20% of what we hear 10% of … Continue reading →
  • Why People Give

    11 Dec 2014 | 2:47 am
    The young development director was waxing eloquent, talking about how incredible her organization’s mission was and how they would only have to get the word out to see the money pouring in. I almost didn’t have the heart to disabuse … Continue reading →
  • If You Plan It, Funds Will Come

    8 Dec 2014 | 2:09 am
    The end of the year is nigh. If you read lots of fundraising blogs, they’re all talking about what you should do to end the year on a high note. And the information is mostly all good. But just as … Continue reading →
  • Big Thoughts Lead to Big Actions

    1 Dec 2014 | 7:51 am
    At this time of year, I spend a lot of my time training callers for the end of the year appeal. That means I get to see behind the scenes of a lot of organizations and how they view annual … Continue reading →
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    FeedBlitz News

  • Hurry up and Wait: Delayed Gratification for Autoresponders

    Phil Hollows
    8 Dec 2014 | 7:28 am
    FeedBlitz has offered comprehensive, multi-step autoresponders for years now. They’re great for saying thanks, delivering incentives, or offering multi-step courses. Couple an autoresponder sequence to other lists using FeedBlitz’s triggers, start a signup with a parser, and you’ve got a very capable automated email marketing solution. A typical autoresponder sequence starts immediately. You sign up for a list, and your incentive is delivered right away. You make your purchase, et voila! A thank you missive is en route, toute suite. It’s what people expect to happen.
  • So long, Zombie Google Reader

    Phil Hollows
    1 Dec 2014 | 6:29 am
    We all know how to stop a zombie, right? Get it in the head. Fine in the movies or “The Walking Dead,” but it’s not so simple for zombie products or technologies. Case in point: Google Reader. The product was “killed” by Google in the middle of 2013, and it was no longer available to end users. So it was dead and buried, right? Wrong. It was a zombie. The back end of Google Reader kept on plugging away, checking feeds, dutifully reporting how many subscribers it was polling on behalf of. Like the Energizer bunny, It kept on going and going and going … until…
  • For the Fallen – We Will Remember Them

    Phil Hollows
    11 Nov 2014 | 4:15 am
    They shall grow not old, as we that are left grow old: Age shall not weary them, nor the years condemn. At the going down of the sun and in the morning We will remember them. From “For the Fallen” by Robert Laurence Binyon For the benefit of my mostly US audience, in the UK and many other countries we buy paper poppies around the 11th to commemorate those who served and those who fell during the World Wars. The poppies specifically memorialize the killing fields in France and Belgium during WWI where the “lions led by donkeys” on both sides killed each other in…
  • Resolved: Overnight click-through issues

    Phil Hollows
    2 Nov 2014 | 4:57 am
    Although feeds were being served and email sent OK, some publishers experienced click-through issues overnight; the problem has now been resolved. We’re sorry for any inconvenience. Any subscribers seeing an error message now need to simply refresh the page. Today, job 1 is to update our monitors to better detect this kind of issue, which unfortunately went undetected by our automated system health tracking.        Related StoriesFeeds, Clicks and DNS ProblemsSome Metrics May Be Missing TemporarilyFalse Alarms and Click Through Issues Aug 1 
  • The One Easy Gmail Tip for Tracking and Testing

    Phil Hollows
    1 Oct 2014 | 7:48 am
    We recently sponsored the slightly-awkwardly-named-but-totally-worthwhile Type-A Parent Conference in Atlanta, and so naturally the topic of email came up (surprise!), especially in relation to testing email forms with different email accounts. It can be a real pain to create yet another email address for your site, and so we all have only a few addresses to go around. Right? Wrong! If you have a gmail account – and who doesn’t? – you effectively have an infinite number of email addresses. And I was surprised how few of the experienced bloggers and content marketers I met…
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    The Fundraising Authority

  • The Power of Curiosity in Fundraising Communications

    Joe Garecht
    17 Dec 2014 | 9:21 am
    Have you ever seen an ad on a website that started, “Use this one weird trick to…”? Or, have you ever seen a link or an e-mail subject line that said something like, “8 Ways to Do (Something) – #5 is Really Neat!” ? Do you know why marketers use ads like those? You can bet those ads and subject lines were heavily tested by the companies sending them out, before they shelled out lots of money on the ads. So you know those ads are working. Do you know why? It’s because of the power of curiosity. Millions of people click on those ads because they just can’t resist the urge to…
  • A Strategy for Writing Better Donor Communications…

    Joe Garecht
    14 Dec 2014 | 10:50 pm
    E-mail.  Annual reports.  Newsletters.  Your website.  Each of these are great ways to connect with your donors and build better relationships with them.  Are you using each of these  to raise more money by making your donors feel like part of your team? Donors want to hear from you – they want to know what you are working on, what your plans are, and hear stories from those you help.  Great communication is the foundation of great fundraising. If you want to supercharge your non-profit’s donor communications, then I invite you join us for our newest class on The…
  • 3 Quick Ideas for Building Fundraising Relationships with Large Companies

    Joe Garecht
    10 Dec 2014 | 8:01 pm
    I’m often asked what the best way is to turn large companies in a particular city or town into donors to a certain non-profit organization.  The short answer is that, as with all donor cultivation, you need to build a relationship with the people at that company and make them feel like part of your team before you ask for donation. Of course, that’s easier said than done.  How can your non-profit really connect with the people at a large company (and particularly with the decision makers there) to get them connected with your mission, team, and vision? The first step is for you…
  • Case Study: How One Organization Doubled Its Year End Fundraising

    Joe Garecht
    8 Dec 2014 | 8:41 pm
    Two years ago, I had the chance to consult with a small but growing non-profit in the Deep South. One of my challenges was to rapidly grow this organization’s year-end fundraising. This non-profit, which had one full-time fundraiser on staff, had been sending out year-end appeal letters, by snail mail, for the past 8 years, with mediocre results. My first step, obviously, was to make sure that year’s appeal letter was the best it could possibly be. But – and this is important – the organization’s previous year-end appeal letters were pretty good. I figured we might be able to raise…
  • Steal this E-Mail! A Sample Year-End Fundraising E-Mail for Your Non-Profit

    Joe Garecht
    29 Nov 2014 | 8:29 pm
    It’s the year-end giving season, and most non-profits I know are busy reaching out to their donors to ask for one more donation before the end of the year.  As well they should… a very high percentage of all charitable gifts are made during the year-end fundraising cycle. If you want to know how to run an amazing year-end fundraising campaign (both online and offline) for your organization, check out our three part series How to Do Year-End Fundraising the Right Way.  The articles in that (free) series present a clear, step-by-step plan you can use to raise more money during the…
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    queer ideas

  • Facebook is the future. No it isn't. Yes it is. No it isn't!

    mark phillips
    18 Dec 2014 | 5:30 am
    On Monday, I shared some thoughts on social media, with a particular focus on Facebook and Twitter. My central point was that there are better routes to leverage the power of our social instinct than these two behemoths of the internet.

 Beate Sorum, of the digital fundraising consultancy - b.bold - disagreed with me. As you'll see from her blog post, she thinks Facebook can be a great fundraising medium. And just because most charities don't have a Facebook plan, show very little care about what they post, fail to engage with followers and have no recognisable personality, it…
  • If Facebook isn't the future of social marketing, what is?

    mark phillips
    15 Dec 2014 | 4:32 am
    There was a short but intriguing article in the Ad Nauseum column in Private Eye last week. It suggested that some unnamed ad agencies were trying to bury a Forrester report that demonstrated that both Facebook and Twitter were pretty poor at providing an engaging brand experience.The report highlighted research that indicated that years of advice to engage with ‘friends’ and ‘followers’ had been “wasting significant financial, technological, and human resources”.Customised Facebook advertising is relatively useful for recruiting donors and volunteers and we’ve seen how online…
  • Why do so many fundraisers like asking for such small gifts?

    mark phillips
    16 Sep 2014 | 8:22 am
    When Mark Astarita recently compared some charities to pound shops, he was right on the button. Just like the pile 'em high, sell 'em cheap stores found on our high streets, charities have jumped on the discounting bandwagon. You'd like to inoculate a child? Yes ma'am. That'll be £3 please. Kerching! It's never been easier - or cheaper - to change the world. See an ad, call or send a text and within seconds you're being told that you've done something amazing. All you have to do is click on a link to the YouTube video to see the proof. Why pay more?
  • How soon does the sorry window close?

    mark phillips
    9 Jul 2014 | 7:39 am
    When a friend or colleague is bereaved, it can be hard to know what to do or say. The struggle to find the right words can even end up in avoidance; all because you don't want to upset them through saying the wrong thing. The fact is, grieving people need to be allowed to be upset. They need to be allowed to come to terms with the death of someone they love. They need to be able to remember them in the way that helps the most. And as a friend, one of the very worst things you can do, is to do nothing at all. And what works on a personal level, also works for fundraising. Let me…
  • Why don't all donors care about impact?

    mark phillips
    16 Mar 2014 | 6:47 am
    A new report on donor attitudes has just been published by Ipsos Mori. Undertaken on behalf of New Philanthropy Capital, the survey looks at issues of trust, general levels of satisfaction, thoughts on CEO salaries and the importance of impact. It was this final area that caught my eye. As part of the survey, they asked "How much attention, if any, do you pay to evidence that the organisation is having an impact when you give to charity?". I was surprised to read that only 9% of the respondents said they paid extremely close attention to impact whereas 50% didn't seem to care…
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    Fired-Up Fundraising with Gail Perry

  • Holiday Survival Guide: 5 Tips for Surviving and Enjoying the Holidays

    19 Dec 2014 | 8:08 am
    Yes, the holidays can be wild! So very much to do! Here are my own favorite tips for not only surviving but really enjoying the holidays. Your #1 Job is to Protect Your OWN Good Energy YOU are the most important person of all during these holidays (shocker)! Your family needs you. Your organization needs you. And how does everyone need you to be? They need you to be happy and calm – because it makes them feel better. If your energy is positive and you are enjoying life – you’ll be a better fundraiser. a better colleague, and a better partner to those you love. So today…
  • Subject Lines for Your Last-Minute Email Appeals (knock them off)

    12 Dec 2014 | 7:33 am
    Are your email appeals ready and lined up for the last week of the year? Courtesy of Network for Good It’s not too late to tweak them and sharpen up your ask. Remember, as much as 10% of your ENTIRE ANNUAL giving will be coming in the last 3 days of the year. Better be ready! What’s the first step to raising money online? Especially here during the last busy days of the year? It’s getting your email opened by your wonderful donor. What makes an email get opened or not? It’s the subject line. If your subject line is boring, you can pretty much kiss your well-crafted…
  • One Thing You Can and Must Do to Boost Your Year-End Fundraising Totals

    5 Dec 2014 | 8:34 am
    Just think, 30% of your entire annual giving will occur in December.  AND 10% of your entire annual giving is about to come in the door the last 3 days of this month. So do I have your attention? Who is going to get your donors’ dollars? Here is one thing that you simply must do. It will make SURE these dollars come in the door to YOU and not to the other wonderful nonprofit down the street. Key Tip: Send a followup appeal letter to everyone who has not yet responded. Direct mail guru Mal Warwick told me once that the followup appeal letter alone can boost your overall return by…
  • The One Mistake that Hurts Fundraising the Most

    28 Nov 2014 | 8:38 am
    What is keeping you from raising the most money possible? Could it be that your own approach is holding you back? I have an idea for you – YOU might just be your own worst enemy. : ) This idea will help you make your job easier, more fun, and more successful. Your #1 Mistake? Doing too much by yourself. We all work so hard,  because our cause is so very important. There are people and issues that depend on us. Every single day, we are helping to make our world a better, safer, kinder, healthier and more beautiful place to live. Here’s what I”d like to see you do: Can you…
  • My #1 Year-End Fundraising Tip that Will Bring in the Most Money

    21 Nov 2014 | 7:59 am
    Year-end is a terribly busy time for you, I know. There is actually one important step you can do pretty easily.  And it can be highly profitable to your annual fund bottom line. And we all want that, don’t we? This simple tactic can make the largest difference in your year-end fundraising results. So if you could do just one thing in the next 5-6 weeks – here’s what I recommend: Make sure your largest donors from 2013 renew their gifts before the end of 2014. Here’s what to do: 1. Pull a report of all donors who gave in 2013 but who have not given yet in 2014. 2.
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    Online Fundraising Today

  • Congratulations 2014 Giving Program Winners

    18 Dec 2014 | 12:54 pm
    2014 marked the 6th year that DoJiggy hosted its annual Giving program – which supports nonprofits and community organizations through cash donations based on a percentage of the company’s annual profits. This year, the DoJiggy Giving Program distributed a total of $5,000 to five non-profit organizations operating in the U.S. or Canada with a budget < $1 million USD.  Each award recipient received a $1,000 grant to support specific fundraising programs. Winners were selected based on the following criteria: (1) Overview of the charity’s cause and need for financial support…
  • Fundraising and Payment Processing – Trinity School

    12 Dec 2014 | 10:31 am
    During this holiday season, Trinity School is busy focusing on their Annual Giving Campaign. Their fundraising efforts support a comprehensive and challenging educational program at every level, including offering the Julie Program for students with learning differences in grades K through 4 and continuing in the Middle School as needed. Trinity has twice been recognized as a Department of Education designated Blue Ribbon school. Their Annual Giving donations software is offered to them free of charge as a benefit of choosing DoJiggy Merchant Services for their payment processing, of whom…
  • Giving Tuesday – A Day of Global Giving

    2 Dec 2014 | 11:35 am
    On #GivingTuesday we honor The Harry Chapin Food Bank of Southwest Florida who will hold their 7th Annual WINK News Feeds Families Hunger Walk in January. This year they have already raised $105,425.00 for children, families and others in need in their community. Over the past six years their crowd fundraising walk-a-thon has raised $1,300,000.00 to fight hunger. “We believe service to others is fundamental to creating a hunger-free America. We serve with excellence, compassion and responsiveness to meet the needs of those with whom we work, internally and externally. The better we serve…
  • Sitting for Society Embraces Peer-to-Peer Fundraising

    13 Nov 2014 | 9:35 am
    On November 22 Shambhala hosts their annual Sit-A-Thon entitled Sitting for Society, a fundraiser to provide deep support for Northern California Shambhala Centers. Participants will sit from 7 a.m. to 7 p.m. in an effort to raise $100,000. Sponsors are asked to make donations in support of the participant’s day of sitting meditation. “Shambhala is based on trust in human dignity. We offer a path of meditation practice and contemplative arts oriented towards modern life.” The Shambhala crowdfunding software is a complete registration and donation management system. Their…
  • Accomplish Your Goals Through Nonprofit Crowdfunding

    11 Nov 2014 | 10:52 am
    Raising funds, expanding your donor base, and building meaningful relationships with people is on the top of every non-profit’s To Do list. But what’s the best way to reach those goals? There are many different methods, but in recent years nonprofit crowdfunding has become a popular way to accomplish all 3 at once – and much more. What Is Nonprofit Crowdfunding? Crowdfunding, as the name suggests, is the act of raising funds for an initiative through a multitude of people. (also refered to as “peer-to-peer fundraising”) This is usually done via the internet, specifically…
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    The Agitator

  • It Took Roger 40 Years!

    Tom Belford
    21 Dec 2014 | 9:00 pm
    Forty years for him … a few hours for you. It took Roger forty years, but he finally completed his first book last August, Retention Fundraising: The New Art and Science of Keeping Your Donors for Life. Have you read it yet? What better time than over this holiday season? Because you know you should be doing a better job at holding and nurturing your current donors. And, at last, 2015 is the year you’re going to do something about it. And nothing will point you down the right path than Roger’s Retention Fundraising. 40 years of Roger’s experience
  • Training Video: Face-To-Face Fundraising

    Tom Belford
    18 Dec 2014 | 9:00 pm
    For many fundraisers, I suspect this is the last day of work as many sneak out for a long Christmas holiday. Although, for the hard core, the busiest time for face-to-face fundraising might well occur over the next five days. I’m talking really hard core fundraising … intercepting hapless citizens — who are wandering down the street or through the shopping mall, minding their own business, lost in their own personal crises or special reveries — to accost them for a donation. And so, on a lighter note, The Agitator would like to commend this video as a training
  • 9 Levels Of Work Hell

    Tom Belford
    17 Dec 2014 | 9:00 pm
    OK, you’re almost there! Many of you will fly out the door tomorrow and not be seen again until 2015. Hopefully your year-end money will keep streaming in, in your absence, as though on auto-pilot. Happy landings! But if you’re planning even a few moments for reflection of what went wrong in 2014 — and how you might fix it in 2015 — as you otherwise celebrate the holidays, I urge you to look through this review of the possibilities from AtTask. Now these folks have project management ‘enterprise solutions’ to sell, and that’s probably not on your…
  • What Kind Of Donors Do You Want?

    Tom Belford
    16 Dec 2014 | 9:00 pm
    Some of marketing guru Seth Godin’s blog posts are simply elegant in the way they make such important points. Here’s an example, written about attracting customers … a group that to Godin includes “donors, backers, voters, members, vendors”. He asks: What kind of customers do you want? And offers some possibilities: Price shoppers Loyal Demonstrative Followers Trusting Bottom fishers Easily amused Part of the crowd Desperate Rich Easily distracted This is just a selection, about half his list. His point: “You attract the customers that respond to the way…
  • Mother Said …

    Roger Craver
    15 Dec 2014 | 9:00 pm
    Dorothy Craver died last night. She was 99 and ¾. She was my Mother. I will miss her lots. I owe her so much. Normally I don’t traffic in personal reminiscence in The Agitator, except to remind Tom of our shared past and our mutual obligations to the future of the nonprofit community. This is an exception. Every fundraising copywriter writes — or should — with an individual, a real person in mind. That audience of one informs the setting and style of the story, determines how the vision of a new and higher horizon should be portrayed, and reflects
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    Fundraising Ideas & News | Blog |

  • Celebrates #GivingTuesday
    2 Dec 2014 | 2:44 pm
    #GivingTuesday is a special day – and not just because it gives us all a chance to reflect and give back.It’s an opportunity to thank the countless people who make up the YouCaring community... from the generous donors willing to help others in need... to our amazing fundraiser organizers & beneficiaries with the determination to face and overcome life’s challenges.The spirit of giving takes on many forms: giving hope, encouragement, moral support, a little bit of time, or even just letting someone facing hardship know they are not alone.You inspire us…
  • YouCaring Fundraisers Profiled in CNBC Article
    6 Nov 2014 | 1:29 pm
    Crowdfunding can make a difference  – for an individual, a family, a neighborhood, and sometimes even help make the world a better place.   Our YouCaring community of fundraisers and donors plays a key role in making that important movement happen. CNBC knows how this works.  They recently did a story looking at some crowdfunding campaigns that have truly made a difference.  Two YouCaring campaigns were featured.The Riley Sandler Memorial Foundation is helping to promote the health and welfare of children in need. …
  • The Fundraiser For The Last Ice Bucket Challenge You Need To See: The Human Side of ALS
    20 Aug 2014 | 3:37 pm
    With endless videos of the ALS "Ice Bucket Challenge" in your Facebook feed, it may be easy to forget what you're supporting. In this YouCaring fundraiser, Anthony's loved ones make it very clear the human side of the research we're all supporting. Watch the video below and visit the fundraiser for Anthony.
  • Fundraiser Success Stories: Medical Fundraiser for Child Facing Lifetime of Huge Medical Challenges
    18 Aug 2014 | 11:05 am
    We stumbled across your website while searching for a means to help a family in our community. Our fundraiser was easy to set up with great support from the "YouCaring" team who responded promptly when we had any questions. It was very successful and the family who benefited are incredibly grateful and humbled by the generous donations and the caring messages. We are thrilled our goal of $100,000 was exceeded. Thank you for enabling us to help this family. MJ Reich, Deb Sabatino, Ruth Ward, Dori Martin and Sue Willms Alex's Story: Love Alone is Worth the Fight
  • Fundraiser Success Stories: Fundraiser to Save Home for Mom
    11 Aug 2014 | 7:32 am
    Through our fundraiser, we were able to raise the money to help my mom save her house. There were people that helped us out that we didn't even know. There are people out there in the world that care. My mom's taxes were paid for the property, which was her mobile home. She has dogs and birds and would not have had a place to take them. So to try and help, a friend of mine suggested we try YouCaring to raise the money. I had a few people in my family skeptical of this and didn't think it would work, and we surprised them when it worked. Every time someone donated to this, I teared up just…
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    Raffle Tickets Fundraising News

  • Social Media For Non-Profits in 2015

    Raffle Tickets
    18 Dec 2014 | 10:17 am
    Social Media For Non-Profits in 2015 The buѕіеѕt time оf thе уеаr fоr nоnрrоfіtѕ іѕ hеrе. This mеаnѕ еvеrуbоdу is fully еngаgеd іn fundrаіѕіng саmраіgnѕ аnd еvеntѕ ѕurrоundіng thе hоlіdауѕ аnd уеаr end. But whіlе it іѕ important tо dо уоur vеrу best and make the most оut оf thіѕ period, іt is also important tо kеер оnе eye оn thе futurе. Gіvеn that ѕосіаl media trеndѕ change with the seasons, іt’ѕ hаrd to say fоr ѕurе what awaits uѕ іn thе next уеаr. But thеrе аrе some speculations…
  • Take Your Fundraising Online

    Raffle Tickets
    15 Dec 2014 | 9:51 am
    Take Your Fundraising Online Onlіnе fundrаіѕіng саn be trісkу to mаѕtеr! Oftеn tіmеѕ іtѕ еаѕу to get support and attention tо уоur саuѕе fоr the first fеw wееkѕ, but thеn whаt happens? Hеrе are ѕоmе tірѕ thаt wіll hеlр. Thе mаіn keys tо rаіѕіng support іѕ communication and соnnесtіоn. If уоu саn соmmunісаtе уоur саuѕе еffесtіvеlу аnd connect wіth thоѕе whо аrе lіѕtеnіng, уоu wіll draw attention to your fundrаіѕеr! Hеrе are a соuрlе оf questions уоu should ask уоurѕеlf…
  • Let’s Have a Raffle Sports Fundraiser

    Raffle Tickets
    8 Dec 2014 | 8:09 am
    Let’s Have a Raffle Sports Fundraiser Gоаlѕ, Sеt thеm аnd Rеmеmbеr Them. Goals аrе essential tо аnу youth sports fundrаіѕіng effort. You nееd tо determine how muсh mоnеу you wаnt tо raise. Make sure еvеrуоnе knоwѕ what the fundrаіѕеr is fоr. Find Prіzеѕ. Contact lосаl buѕіnеѕѕеѕ tо fіnd donations. Alѕо, аѕk the parents in the league fоr ideas. Mаnу оf them аrе buѕіnеѕѕ owners and will bе lооkіng to gеt their nаmе оut thеrе. Evеn іf a lосаl business wіll not donate a рrіzе, thеу should be wіllіng…
  • A School Raffle is a Cool Raffle

    Raffle Tickets
    2 Dec 2014 | 7:36 am
    A School Raffle is a Cool Raffle One оf the mоѕt соmmоn and рrоbаblу thе oldest kіnd of fund rаіѕіng activity іѕ thе Rаfflе. Rаfflеѕ аrе fun and enjoyable оthеr thаn bеіng tоtаllу еffесtіvе. It іnvоlvеѕ tісkеt raffle ѕаlеѕ, drаwіng оf thе tісkеt numbеrѕ аnd winning іtеmѕ thаt аrе еіthеr dоnаtеd or ѕроnѕоrеd. Uѕuаllу, for ѕіmрlе rаfflеѕ, thе wіnnіngѕ оr thе рrіzеѕ аrе dоnаtеd bу gооd hеаrtеd individuals whо hаvе ѕіnсеrе sympathy tоwаrdѕ thе ѕсhооl аnd thе ѕtudеntѕ.
  • Let’s Have a Successful School Raffle Fundraiser

    Raffle Tickets
    26 Nov 2014 | 9:09 am
    Let’s Have a Successful School Raffle Fundraiser If уоu аrе ѕtrugglіng for school fundraising іdеаѕ, whаt better way to raise mоnеу fоr уоur саuѕе thаn rеturn tо thе basics аnd include a raffle аt уоur nеxt fundraising еvеnt! Raffles аrе a regular feature іn many a fundrаіѕеr and саn bе a grеаt success if thеу are run wеll. Thеу are fun fоr еvеrуоnе involved, рrоvіdіng excitement fоr thе buyers оf tісkеtѕ thаt саn be ѕhаrеd with thе оrgаnіzеrѕ. In аddіtіоn raffles саn bе very lucrative fоr the…
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    Common Sense Fundraising

  • Four Fundraising Resolutions for 2015

    4 Dec 2014 | 5:29 am
    By Marcie Wagner, CFRE Donation Optimization Eliminate any links on your landing page that visitors can use to leave your website. Instead offer a clear and SECURE call to action which conveys a sense of urgency and an incentive if they give online. Offer donation giving levels, a link to your privacy policy and again include 3rd party secure giving validation. Finally, make certain your landing page is optimized for mobile. Infographic by Incorporate Mobile Giving Mobile donations are the best way to give to charity because of convenience, security and cost savings. Since so…
  • Board Member Tips to Managing Staffing Issues

    11 Nov 2014 | 10:18 pm
    By Marcie Wagner, CFRE With information cited from Jan Masaoka The role of the board of directors in personnel administration should be clearly defined for nonprofits in order to limit potential conflict with your Executive Director. Some questions to ask of your board include: should the board approve all salaries, or just the executive director’s? If a staff member has a grievance, at what point can they come to the board? How can the board’s finance committee members, for example, be helpful in hiring accounting staff, but not undermine the hiring role of staff? How can a board…
  • Why Your Year-End Ask Should Last 12 Months

    30 Sep 2014 | 12:14 am
    by Lincoln Arneal Don’t let the name fool you, the end-of-year ask fundraiser for nonprofits is not about the end of the year. For an end-of-year campaign to be successful, it cannot be done during the final few months of the year. Instead, an effective end-of-year ask extends beyond one letter and incorporates multiple touch points with potential donors. We talked to multiple nonprofit professionals, and they all agreed that the year-end ask was about relationship building and connecting with existing and potential donors on a personal level. Jerry Krueger is the vice president of…
  • Must Haves for a Winning Grant Proposal

    15 Sep 2014 | 10:34 pm
    Contributed by Simon Peyton Jones, Alan Bundy and Marcie Wagner Writing a winning grant proposal doesn’t have to be a daunting task. In fact, most on-line grant applications are straight forward and allow an open dialogue with the funding organization if you have questions regarding the proposal. The most substantial part of any grant application is your “Case for Support” or “Statement of Need”. It is this case which will persuade the funder of the value of your proposal. You can improve your “Statement of Need” enormously simply by ruthlessly…
  • Twenty Ways to Increase Website Traffic Via Your Blog

    12 Aug 2014 | 10:37 pm
    Contributed by Jayson DeMers This blog pulls from an article written by Jayson DeMers which neatly offers non profits 20 ways to attract website traffic through your blog. Some of the below listed tactics shouldn’t be considered an immediate fix, yet you will be surprised at how swiftly they just may begin to increase your website visitor numbers. Block off a couple of hours and give it a go! Submit your blog posts to StumbleUpon. Promote your blog posts to your email list – Placing a link to your blog on your signature can considerably increase website traffic. Work on your…
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    Raffle Fundraising Tips Ideas Strategies

  • Why a Raffle is a Superior Fundraiser

    Bruce Hassel
    22 Dec 2014 | 8:05 am
    Why a Raffle is a Superior Fundraiser Many thanks to Rachel Bolos for her well thought out and informative “Impact a Life” college scholarship essay that highlights why selling raffle tickets for your fundraiser is a great way to raise money. Rachel dishes out some wonderful and insightful reasons as to why holding a raffle is a fantastic way to raise money for a non-profit. To read Rachel Bolos’s scholarship essay, go here >>>  Why a Raffle is a Superior Fundraiser You can help Rachel Bolos’s pursuit of a scholarship award by clicking the “sharing is caring”…
  • Raffle Tickets to Promote Your Business

    Bruce Hassel
    20 Dec 2014 | 10:41 am
    Raffle Tickets to Promote Your Business In order for a business to attract customers it must advertise what it has to offer. “Impact a Life” college scholarship contributor Kane Hammond takes a thorough look at just how your business can attract and retain customers with raffle tickets. Many thanks to you Kane for the helpful tips. Tо rеаd Kane Hammond’s іnfоrmаtіvе ѕсhоlаrѕhір еѕѕау, gо hеrе >>>  Raffle Tickets to Promote Your Business Yоu саn hеlр Kane Hammond’s  pursuit оf a ѕсhоlаrѕhір аwаrd by сlісkіng thе…
  • Raffle Fundraising An Easy Way to Raise Money

    Bruce Hassel
    18 Dec 2014 | 7:18 am
    Raffle Fundraising An Easy Way to Raise Money Iѕ уоur nоn-рrоfіt оrgаnіzаtіоn, сhurсh оr ѕсhооl іn nееd оf rаіѕіng fundѕ fоr a wоrthу рrоjесt? Rаfflе ticket ѕаlеѕ are еffесtіvе (аnd ѕіmрlе) fundraisers! “Imрасt a Lіfе” соllеgе ѕсhоlаrѕhір еѕѕауіѕt  Melissa Miranda dоеѕ a ѕрlеndіd jоb іn оutlіnіng thе mаnу bеnеfіtѕ оf hоldіng a rаfflе fundrаіѕеr for your non-profit organization. Tо rеаd Melissa’s іnfоrmаtіvе ѕсhоlаrѕhір еѕѕау, gо hеrе >>>   Raffle…
  • Hosting Raffles: The Winning Side of the Lottery

    Bruce Hassel
    17 Dec 2014 | 8:34 am
    Hosting Raffles: The Winning Side of the Lottery Many thanks and a tip o’ the hat to “Impact a Life” college scholarship contributor Amy Tran for her really interesting angle on why to hold a raffle fundraiser. Thаnk уоu ѕо muсh Amy fоr your wеll-dоnе essay -  аnd bеѕt оf luсk wіth уоur ѕtudіеѕ! Tо rеаd Amy Tran’s scholarship еѕѕау, gо here >>>  Hosting Raffles: The Winning Side of the Lottery Yоu саn hеlр Amy Tran’s рurѕuіt оf a ѕсhоlаrѕhір аwаrd bу сlісkіng thе “ѕhаrіng іѕ caring”…
  • Businesses Derive Promotional and Customer Loyalty by Utilizing a Raffle

    Bruce Hassel
    16 Dec 2014 | 8:10 am
    Businesses Derive Promotional and Customer Loyalty by Utilizing a Raffle If your businesses is in need of a marketing tactic to add to your arsenal, have a look at “Impact a Life” college scholarship contributor Micaela Arnett for some terrific insights. Micaela is a student at the University of South Carolina. Thanks Micaela for your contribution, and best of luck! To read  Micaela’s scholarship essay, go here >>>  Businesses Derive Promotional and Customer Loyalty by Utilizing a Raffle You can help  Micaela Arnett’s pursuit of a scholarship award by clicking the…
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    Fundraising Compass

  • A Change of Seasons: Fundraising in the Summer Heat

    22 Dec 2014 | 9:11 am
    By Richard Guiss, Associate Director of Development, Martha’s Village Kitchen Seasonal giving is a particular challenge for our nonprofit. However, I am not speaking about giving during the holidays, but during the change of seasons, specifically from summer to winter. As a nonprofit serving the desert communities in the Coachella Valley in California, the change in seasons creates a dramatic shift in our donor base. Donors who live in the coldest area of the county spend the winter here in the desert. The “season” ends in May and many leave before the summer heat arrives. We…
  • Executive Order for Open and Machine Readable Data

    8 Dec 2014 | 9:21 am
    By George Ford, Product Manager, Online Subscription Services, FC. Reprinted with permission of the Foundation Center. Back in May, the White House issued an executive order and accompanying memorandum which stated that “the default state of new and modernized government information resources shall be open and machine readable.” For the nonprofit community, the announcement was intriguing. What would it mean if all that data on foundations and their grants were liberated from hundreds of thousands of IRS Form 990s and, for the first time, made truly open, searchable, and readable…
  • Empowered Donor-Fundraiser Relationships

    25 Nov 2014 | 6:26 am
    By David Langiulli, Certified Professional Co-Active Coach and Princeton University philanthropic advisor, Connect-Coach-Create Recently, Graham Coppin and I hosted a webinar with a small number of seasoned fundraisers to explore the topic of empowered relationships between donors and fundraisers: how to create and sustain them. In fundraising, we know that every donor is unique. Each has his/her own circumstances, desires and interests. We also know that the “relationship” is as powerful (perhaps more) than either of the individuals. Often, a misconception arises in the minds of…
  • The Power of Big Data: Why the Numbers Matter

    10 Nov 2014 | 6:28 am
    By Jessica Sochol, Digital Content Strategist, Relationship Science Any seasoned nonprofit fundraiser knows that recruiting and developing donor relationships requires a mix of hard and soft skills. Traditionally, the emphasis is on the soft: articulating the cause, recruiting supporters, inspiring passion and building relationships. As data about donors and marketing analytics becomes more plentiful, more minutely examined and more widely accessible, it’s no surprise that organizations are now also appreciating the importance of numbers in addition to handshakes when finding ways to…
  • Co-Membership and Fundraising: Affiliations, Networks and Community

    31 Oct 2014 | 8:31 am
    By Gil Israeli, Director of Prospect Research and Senior Writer, American Technion Society There is a micro-macro relation between the affiliations of your lay people and the prospects you are seeking to connect with (micro) and your overall existing network of lay people, board members and prospects that comprise your organization’s lifeblood – your community (macro). When seeking to connect with a prospect, it is smart fundraising to draw on a lay person who knows the prospect. Since this isn’t always possible, the next best strategy is to introduce and connect people who share…
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  • Are fundraisers guilty of “fundraiser shaming”?

    10 Dec 2014 | 6:27 pm - Where the 'how' is as important as 'how much' I started blogging about fundraising so I could explore and maybe even justify my belief that for professional fundraisers, the ‘how’ is as important as ‘how much’. To show that it’s this belief that legitimizes our profession, and gives us pride in our work. This hasn’t been as easy as I’d expected. The challenge seems to lie in our need to balance bottom-line results with what we’re told is “best practice” from the latest book, conference, or…
  • Fundraisers are activists! Don’t let anyone convince you otherwise.

    1 Dec 2014 | 6:38 pm - Where the 'how' is as important as 'how much' You’d be hard pressed to find a fundraiser that doesn’t consider themselves an activist to some degree. Ours is a profession full of past and present idealists, campaigners, flag-wavers and the scrappiest advocates for the underdog you’ll ever meet. I like to think I could be at least one of those. But, do my non-fundraising peers see me that way? Donors I meet? The board? My old university pals? My family? I want the answer to be yes, but its probably no. The most effective activist is…
  • Politics, religion, and charity.

    29 Jun 2014 | 8:41 am - Where the 'how' is as important as 'how much' My VP casually said something the other day that I haven’t been able to shake. It’s that slowly but increasingly, charity seems to have been relegated to the same “no-go” zone status as politics and religion when it comes to conversation. Is this true? Does talking about your charity of choice with a new acquaintance really invoke as much awkwardness as probing about their religious beliefs or salary? Is it really that impolite to share your thoughts on charity, even if they…
  • Arnold Schwarzenegger Fundraises for After-School Programs

    22 Jan 2014 | 5:57 pm - Where the 'how' is as important as 'how much' The post Arnold Schwarzenegger Fundraises for After-School Programs appeared first on
  • DIY: Donor Thank-a-Thon

    13 Jan 2014 | 5:27 pm - Where the 'how' is as important as 'how much' I recently tested a telephone thank-a-thon with the help of Julia Silvestri-Wong, to say thank you to as many donors as possible by phone prior to the holiday season. Thank-a-thons are not a new idea. Here is a textbook description of how to execute a thank-a-thon by Gail Perry: Put together your core team of three to five callers, made up of people of some stature within your organization. Ideally, these will be board members and volunteers who enjoy talking with people and are well organized. If you put…
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    Double the Donation

  • Go Big With These 2015 Matching Gift Strategies

    Adam Weinger
    4 Dec 2014 | 5:12 pm
    Can you believe it’s December already and 2015 will be here before we know it. We want to help nonprofits raise more money than ever in 2015 from employee matching gift programs so here are seven strategies for making your 2015 efforts more successful than ever. #1 – Familiarize Yourself With The Top Matching Gift Companies With companies across the US, Canada, UK, and the world offering employee matching gift programs its impossible to memorize program specifics for every company. Even so, it’s important to be familiar with the different elements of matching gift programs…
  • #GivingTuesday Matching Gift Facebook and Twitter Posts to Schedule Right Now

    Adam Weinger
    26 Nov 2014 | 2:59 pm
    Is your nonprofit promoting #GivingTuesday to donors this year? If so, don’t forget about employee matching gifts. Here are three #GivingTuesday matching gift posts your nonprofit should schedule today to take advantage of Double the Donation providing its matching gift search tools for free during the #GivingTuesday period: FACEBOOK & TWITTER POSTS: In the Days Leading up to #GivingTuesday: We’re excited for #GivingTuesday2014! If you’re planning to donate use this search tool to see if your company will match your donation Make sure to…
  • #GivingTuesday is 1 Week Away – Nonprofits Should Add This Matching Gift Article to Their Blogs

    Adam Weinger
    24 Nov 2014 | 12:08 pm
    With #GivingTuesday less than 10 days away, now is a perfect time for every nonprofit to promote employee matching gifts to their donors. We encourage you to take the following paragraphs and add them directly to your blog. Of course you can modify the article however you’d like. Title: Did You Know Many Companies Match Donations To Our Organization? Blog Article: Did you know that companies such as Microsoft, Verizon, General Electric, and many others match donations (view more examples at from employees…
  • Tips for Bringing #GivingTuesday to the Workplace

    Adam Weinger
    15 Nov 2014 | 7:18 am
      A hot topic at this time of the year is #GivingTuesday. We received a lot of interest from corporations interested in bringing #GivingTuesday to their workplaces so we reached out to Dustin Joost at YourCause to share a few ideas for how companies can bring #GivingTuesday to the workplace. Guest post by Dustin Joost of YourCause, a leading provider of CSR software If you’re reading this blog, there’s a good chance that you’re well aware of GivingTuesday. While the estimates of total dollars donated in 2013 on GivingTuesday vary, charity payment processors Network for Good and…
  • Blackbaud® NetCommunity™ Matching Gift Integration with Double the Donation

    Adam Weinger
    7 Nov 2014 | 10:06 am
    Does your nonprofit use Blackbaud® NetCommunity™ to accept and process donations? Are you looking to incorporate matching gift information into both your website as well as the Blackbaud® NetCommunity™ donation process? If so then this guide is for you. Either follow the steps in the below article or download our complete Blackbaud® NetCommunity™ matching gift integration guide.     Double the Donation’s Relationship with Blackbaud® NetCommunity™: Blackbaud® is the leading supplier of software and services specifically designed for nonprofit organizations.
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  • How Crowdfunding Supports Women-led Nonprofits

    Khaled Allen
    22 Dec 2014 | 3:00 am
    If you work in a nonprofit, chances are you are a woman or are led by one. Women make up 45 percent of nonprofit CEOs, and 73 percent of overall workers, but only 21 percent of nonprofits with budgets over $25 million are led by women. This suggests that most smaller nonprofits, those most in need of funding, are women-led nonprofits. You’ve probably also experienced the reality that women face greater barriers to accessing funding from traditional sources. But crowdfunding is a different story. The Research A recent study conducted by Jason Greenberg of New York University and Ethan R.
  • Movers & Shakers: Sanjli Gidwaney with Design for Change

    18 Dec 2014 | 3:00 am
    Once you know other possibilities are out there, you can’t un-know it and often this happens by traveling abroad. Sanjli Gidwaney, founder of the US chapter of Design for Change, has seen this firsthand by taking a group of students abroad last year. This year she needed to crowdfund again, except she decided to search for a new platform because of high transaction fees and poor customer service in their previous platform. That’s when she found CauseVox and raised $10,000 to change the lives of another group of students. Who are you & how did you find out about Design for Change? My…
  • 5 Social Media Strategies to Reach Your Target Audience

    Khaled Allen
    15 Dec 2014 | 3:00 am
    While crowdfunding gives you access to a much wider audience for spreading your message and connecting with potential supporters, it can also put you at risk of diluting your message. With access to so many people, you need to make sure that you are spending your time wisely and getting in front of the most relevant audiences: those who care about what you care about and are most likely to support you. You’ve probably had the experience of putting your brilliant article or fundraising idea out into the social media ether, only to have it mostly ignored. Your idea may be a good one, but…
  • Movers & Shakers: Jolene Tan of AWARE & The Sexual Assault Care Centre

    11 Dec 2014 | 3:00 am
    AWARE decided to expand their current services to launch a Sexual Assault Centre so they set out to raise $30,000 in ten weeks. Jolene Tan, the Programs and Communications Senior Manager at AWARE, led her team in this effort. To their great surprise they raised $33,000 in one month! With the help of a compelling video, long-term supporters jump-starting the campaign, and friends sharing on social media, their first ever crowdfunding campaign was a huge success. Let’s hear more from Jolene now. What’s the story of AWARE & the Sexual Assault Care Centre? AWARE was formed in 1985,…
  • Overcoming the Overhead Myth with Crowdfunding

    Khaled Allen
    8 Dec 2014 | 3:00 am
    Modern nonprofits don’t operate like the charities of old. They blend attributes of social enterprises, educational institutions, microfinance banks, and volunteer organizations. While these non-traditional models are having bigger and more lasting impacts, it means that these nonprofits have unusual organizational structures and often a higher proportion of funds going to overhead, a four-letter word to donors. There are initiatives in the nonprofit world to overcome this, such as the Letter to the Donors of America penned by the leaders of the country’s three leading sources of…
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  • Tree Decoration – Fundraising Ideas

    15 Dec 2014 | 9:07 pm
    Decorating Christmas trees is a popular tradition ‘round this time of year. It’s only appropriate to have a Tree Decoration Fundraiser, then, in honor of the holidays! Without spoiling too much, this fundraising event charges people to decorate a tree to their liking. A photo is taken of the final arrangement, and then the decorations […]Continue reading...
  • Body Part Autograph – Fundraising Ideas

    11 Dec 2014 | 8:20 pm
    Maybe you’re familiar with the act of celebrities being asked to autograph a body part of a fan? Well if not, it’s time to get familiar! A Body Part Autograph Fundraiser leaves NOTHING to the imagination. People pay to have body parts signed by celebrities with specialty skin makers for a small price. These “celebs” […]Continue reading...
  • Talk Show – Fundraising Ideas

    10 Dec 2014 | 8:16 pm
    People love to talk. About anything, really. So why not give them what they really want for Christmas? Hosting a Talk Show Fundraiser taps into that love of conversation to raise money. You basically sell the chance to be in the audience of a talk show, where volunteer speakers discuss hot topics and prizes are […]Continue reading...
  • Memento Auction – Fundraising Ideas

    3 Dec 2014 | 10:11 pm
    Mementos are objects that have extra value because of their significance. Like say, an apron worn by a winning chef in a cooking contest. Therefore, a Memento Auction is just that: an auction featuring prized memorabilia. Anything with any “historical” value can be put on the auctioning block. It’s just up to you to find […]Continue reading...
  • Dice Game – Fundraising Ideas

    3 Dec 2014 | 6:33 pm
    A competitive tournament based on completely on luck sounds a little insane… …but that’s the basis of the Dice Game Fundraiser. People pay to enter a tournament where they roll dice, and the one with the higher amount after the best of 3 games wins. The odds are even across the board, so this is […]Continue reading...
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    Tony Martignetti

  • IRA Rollover Renewed Retroactive For 2014

    Julia Campbell
    18 Dec 2014 | 6:06 am
    To clarify: This applies for all of 2014, not only now to December 31. That means in the unlikely event a donor made a rollover gift to you earlier this year, it will qualify. My post from November 2013: 5 Reasons To Promote The IRA Rollover Now IRA Rollover Renewed Retroactive For 2014 is a post from: Tony Martignetti
  • Nonprofit Radio for December 19, 2014: Zombie Loyalists

    Julia Campbell
    17 Dec 2014 | 5:26 am
    Big Nonprofit Ideas for the Other 95% I Love Our Sponsor! Sponsored by Generosity Series, a nationwide series of multi-charity 5K events that provide a proven peer-to-peer fundraising platform to charities and an amazing experience for their participants. Sign-up for show alerts! Listen Live or Archive: On Fridays at 1pm Eastern: Talking Alternative Radio Listen to the December 19, 2014 archived podcast My Guest: Peter Shankman: Zombie Loyalists Peter Shankman is a well-known and often-quoted social media, marketing and public relations strategist. His latest book is “Zombie…
  • Nonprofit Radio for December 12, 2014: Auctions, Raffles And Cash Calls & Social Appreciation

    Julia Campbell
    10 Dec 2014 | 3:58 am
    Big Nonprofit Ideas for the Other 95% I Love Our Sponsor! Sponsored by Generosity Series, a nationwide series of multi-charity 5K events that provide a proven peer-to-peer fundraising platform to charities and an amazing experience for their participants. Sign-up for show alerts! Listen Live or Archive: On Fridays at 1pm Eastern: Talking Alternative Radio Listen to the December 12, 2014 archived podcast My Guests: Yolanda Johnson, Tracey Drayer & Neill Bogan: Auctions, Raffles And Cash Calls Yolanda Johnson, Tracey Drayer & Neill Bogan at Fundraising Day 2014 When are these…
  • Why We Need Consultants To Work, Not Be Rock Stars

    Julia Campbell
    8 Dec 2014 | 6:13 am
    Why We Need Consultants To Work, Not Be Rock Stars is a post from: Tony Martignetti
  • Nonprofit Radio for December 5, 2014: Corporate Sponsorship Coup & Board Unity Or Dissent

    Julia Campbell
    3 Dec 2014 | 6:41 am
    Big Nonprofit Ideas for the Other 95% I Love Our Sponsor! Sponsored by Generosity Series, a nationwide series of multi-charity 5K events that provide a proven peer-to-peer fundraising platform to charities and an amazing experience for their participants. Sign-up for show alerts! Listen Live or Archive: On Fridays at 1pm Eastern: Talking Alternative Radio Listen to the December 5, 2014 archived podcast My Guests: Gail Bower: Corporate Sponsorship Coup Gail Bower, president of Bower & Co. Consulting, shares savvy strategies for bagging high performing sponsorships.      …
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    DonorDriven Blog

  • So, how many porta-potties do you need for your event?

    19 Dec 2014 | 10:07 am
    We want our runs and walks to go flawlessly so that our participants have a great experience. But it's often the little things that go wrong that a participant will never forget. Like: "I can't believe that I walked 10 miles and then had to stand in line 30 minutes to use the porta-potty."  That kind of thing is completely avoidable. A great event experience for your participants all comes down to good planning. And good planning comes down to a little simple math. Here are the formulas that have worked for me for years.
  • Check out our white paper on how responsive design doubles donations.

    12 Dec 2014 | 2:09 pm
    A: Responsive design is the current state of web-friendly delivery. Standard web pages are coded so they flex to fit the device they're seen on. When viewed on a smartphone, the page layout is modified so that all text is readable, all buttons are pushable and all images fit the screen. The person viewing the site gets the full content and function of the page, formatted specifically for their screen size.
  • 7 email basics that engage and get donations.

    10 Dec 2014 | 9:00 pm
    Has your email success been slipping? If donors and participants are just not opening and responding like they used to, it may not be a problem of donor retention, but one of skimping on email best practices. It's a good idea to go back every so often and remind yourself of the email basics that are proven to better engage your supporters and get more donations. Here are the seven most important things you can do to boost nonprofit email effectiveness.
  • 6 ways to motivate your event participants to raise more.

    2 Dec 2014 | 9:00 pm
    Recently DonorDrive co-presented a Peer-to-Peer Professional Forum webinar on motivating participants with Andrew Valainis, Operations and Rider Manager of Climate Ride. This organization has exceptional success at turning their participants (40% have never fundraiser before) into super fundraisers. Climate Ride's five-day rides have a fundraising minimum of $2,800, yet riders on average raised almost $1,000 more. Here are some of Andrew's tips from the webinar on motivating event participants to raise more through their peer-to-peer fundraising efforts:
  • Infographic: Give one for the team.

    23 Nov 2014 | 9:00 pm
    Recently we did some research and discovered that making your event team-centric is a great way to boost peer-to-peer donations and improve lagging participation. We compared team captains and team members in team-centric events to individuals in highly-successful events that rely mostly on individual fundraisers. Here's what we found: 
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    Selfish Giving Blog - Selfish Giving

  • Two New Posts on Sponsorship and Fundraising

    Joe Waters
    18 Dec 2014 | 7:09 am
    I'm blogging abroad this week with two great posts on two great websites - Wild Apricot and Network for Good! The first is on sponsorship and the second is on fundraising - specifically donation boxes.Getting Started with Sponsor Partnerships This week I'm guest posting at, which offers a web-based software for small associations and non-profits to help manage membership, website, events and other activities. This long post is all about finding and recruiting corporate sponsors - something I know every nonprofit is interested in!Here's an Excerpt “I’ve been selling…
  • 3 Cause Marketing Predictions for 2015

    Joe Waters
    11 Dec 2014 | 6:58 am
    I really don't like making predictions, but I do like writing about the future of cause marketing. So I've combed through my 2014 posts to cull three cause marketing expectations for the next year and beyond.1. The Future of Cause Marketing is Content MarketingI've been mulling and writing about this one all year. If cause marketing is a partnership between a cause and a for-profit for mutual profit, content marketing will be the glue that cements the relationship among stakeholders - cause, company, consumer.The goal of content marketing is to drive outcomes. So if you're hoping to land a…
  • 4 Holiday Cause Promotions that Would Make a Grinch Blush

    Joe Waters
    3 Dec 2014 | 6:02 am
    I do my best to keep track of holiday cause marketing promotions. I have Pinterest boards for Super Bowl Sunday, Valentine's Day, Halloween, Veterans Day, Thanksgiving, World AIDS Day and #GivingTuesday.But my biggest collection of pins by far is for Christmas. I have over 120 examples of Christmas cause marketing promotions on Pinterest. In sorting through them recently, I found several campaigns that made me mad, laugh and cringe.How could I not share them with you!Business, Charity Take Without Asking New York City's City Harvest and The Parker Meridien ran this cause promotion a…
  • Ep105: Why Nonprofits Can't Ignore Pinterest, How to Get It Right

    Joe Waters
    25 Nov 2014 | 6:24 am
    Image via Mike Mozart on Flickr Today on CauseTalk Radio, Megan and I talk to Pinterest expert Jason Miles. He's a 20-year veteran of the nonprofit world and the author of three books, including Pinterest Power. Jason and his wife are also the founders of Sew Powerful, a nonprofit that teaches sewing and tailoring skills to women in Zambia.Jason, Megan and I discuss why nonprofits can't ignore Pinterest any longer and easy ways to get started on the site.We've also included two bonus offerings. The first is Jason's One Tip on Getting Massive Traffic from Pinterest. The second is my…
  • Ep104: Content Marketing and the Future of Nonprofit Fundraising

    Joe Waters
    19 Nov 2014 | 5:39 am
    Today on CauseTalk Radio, Megan and I talk to Russell Sparkman, CEO, Content Strategy for FusionSpark Media about new research on the content marketing practices of nonprofit professionals.  With Blackbaud and the Content Marketing Institute, FusionSpark Media has published its second annual Nonprofit Content Marketing 2015: Benchmarks, Budgets, and Trends.Russell, Megan and I discuss what is content marketing, the key to its success, the elements of a content marketing plan and why content is the future of fundraising success!Why Content Marketing is so Important"It's…
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